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19 Top Brands Rocking It on Social Media: What You Can Learn from Them

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Social media has become an essential part of our lives, and more and more people are joining every year. It’s not surprising that businesses are using platforms like Instagram, Facebook, Twitter, and TikTok to connect with customers worldwide. The best part is that social media doesn’t have to be expensive. It’s a great way to engage with your audience and build trust. But to succeed on social media, you need great content. Here are 19 top brands that are killing it on social media and what you can learn from them.

Slack: Reaching a Wide Audience

Slack effectively targets different demographics on social media, appealing to a wide range of users. By sharing productivity tips, news articles, and customer stories, they keep their followers engaged and connected.

Spotify: Personalized Approach

Spotify knows how to tap into the universal love for music. Their social media channels are vibrant and personalized, showcasing playlists for every mood and occasion. Their year-end wrap-ups have become a hit, with users eagerly sharing their unique musical summaries.

LEGO: Nostalgia and Imagination

LEGO brilliantly showcases the limitless creativity possible with their iconic bricks. They engage their audience through user-generated challenges and interactive content that appeals to both young builders and the young at heart.

Nike: Inspiring Greatness

Nike knows how to engage and inspire millions by highlighting different athletes and cultures around the world. They use social media to make the consumer the hero of their stories, sharing inspiring images and videos of people working hard to achieve their goals and dreams.

Starbucks: Bringing Joy and Inspiration

Starbucks fills its social media platforms with colorful photos of drinks and people worldwide experiencing the joy that comes from drinking them. They interact with their customers, answer questions, and address concerns to show that they care. Starbucks also knows how to think outside the box to grab users’ attention, as seen in their #ExtraShotOfPride campaign.

Shopify: Easy and Uplifting

Shopify shares insights and educational content to make selling online easy for businesses of all sizes. Their social media posts are bright, colorful, fun, and uplifting. They also publicly stand for social and environmental issues to connect with consumers on a deeper level.

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Square: Putting Clients First

Square focuses on their clients first, highlighting customer businesses and real people sharing their experiences using Square’s products. Their social posts are minimalistic, clean, clear, and user-focused. They also support social movements and speak out about them online.

Ben & Jerry’s: Ice Cream and Activism

Ben & Jerry’s seamlessly blends mouth-watering flavors with advocacy for causes they believe in. Their campaigns resonate with a socially-conscious audience and prove that brands can be about more than just profit.

Glossier: Engaging with Real People

Glossier has built its empire largely through social media by engaging with their audience and showcasing real people using their products. By asking for product feedback and ideas, they make their followers feel valued and involved in the brand’s journey.

GoPro: Inspiring Adventures

GoPro tells compelling stories through social media to show consumers how they can share their unique views through video and photography. They highlight projects created by real customers, inspiring others to join the movement.

Shutterstock: Inspiring Creativity

Shutterstock uses its social media platforms to inspire consumers to create something new quickly and affordably. They recently introduced Newsroom by Shutterstock, giving users 24/7 access to breaking news. Shutterstock’s YouTube channel is full of tutorials, trends, and an artist series that humanizes their brand.

Wayfair: Showcasing and Selling

Wayfair uses social media to showcase and sell products to customers online. They share tips, ideas, and inspiration using photography and infographics. Consumers can easily shop and buy online using Instagram’s convenient shopping features.

Airbnb: Virtual Journeys

Airbnb takes us on virtual journeys to dreamy destinations and unique accommodations. They consistently highlight real stories from hosts and travelers, making their brand narrative genuine and relatable.

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Dove: Empowering Women

Dove shows images and videos of women from all walks of life to break down harmful stereotypes and unrealistic expectations. They promote campaigns that honor healthcare workers and encourage natural, unedited photos.

National Geographic: Visual Storytelling

National Geographic is the world’s leading brand on Instagram, sharing striking photos of people, places, and animals through the eyes of different photographers. They use their social media platforms to elevate people and raise awareness about social issues.



By: Michael Brenner
Title: 19 Top Brands Rocking It on Social Media: What You Can Learn from Them
Sourced From:
Published Date: Mon, 30 Oct 2023 13:00:43 +0000

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